The right team for your legal needs
Our team is prepared to provide the legal solutions you need across Latin America, including Argentina, Brazil, Mexico, Colombia, Chile, Cuba, the Dominican Republic, Haiti, Bolivia, Ecuador, Paraguay, Peru, Uruguay, Venezuela, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama, and the Caribbean islands. From filing to litigation, we provide prompt advice and a reliable cost structure to fulfill your legal strategy.
About Us
POTENZA & ASOCIADOS is a law firm founded in 2007 by Melina Potenza, attorney-at-law and registered trademark and patent agent. Since its inception, the firm has established itself as a trusted reference in the field of intellectual property across Latin America, offering comprehensive, efficient, and personalized legal services.
In 2022, attorneys Noelia Potenza and Mariana Cheratti joined the firm as partners. Both are trademark and patent agents with over 25 years of experience at the Argentine National Institute of Industrial Property (INPI), where they specialized in the Litigation Office. Their extensive background in IP litigation significantly strengthens the firm's professional capacity.
Our team is composed of specialized professionals in all areas of trademarks, patents, industrial designs, and litigation, including technical translators and patent drafting experts. This allows us to provide strategic, accurate, and regionally focused legal support throughout Latin America.
"Our mission is to deliver innovative legal solutions tailored to our clients' needs, guided by the highest ethical and professional standards."
Our Team
Over 25 years of specialized expertise in INPI litigation and regional IP prosecution.
Melina Potenza
Attorney and registered trademark agent graduated from the University of Buenos Aires in 2007. She founded Potenza & Asociados to provide agile, high-level IP counsel across Argentina and Latin America.
Noelia Potenza
Over 25 years at the Argentine National Institute of Industrial Property (INPI) Legal Affairs Department representing the agency in trademark and patent litigation. Leads the firm's International Practice.
Mariana Cheratti
Distinguished 25-year career at the INPI Legal Affairs Department handling complex trademark and patent disputes in both administrative and judicial proceedings. Heads the firm's Legal Department.
Professional Services
Comprehensive IP protection throughout Argentina and Latin America.
Trademark Registration
Strategic search, filing, prosecution, and opposition defense in Argentina and throughout Latin America with experienced registered trademark agents.
Patent Prosecution
Patent drafting, translation, novelty search, office action responses, and regional PCT national phase entries tailored to local requirements.
Industrial Designs
Securing ornamental and aesthetic design rights to maximize market advantage and visual brand protection in key Latin American jurisdictions.
Litigation & Mediation
Extensive courtroom track record with precedent-setting rulings in Argentina. Efficient dispute resolution, mediation, and enforcement.
Technology Transfer & Licensing
Negotiation and registration of licensing contracts, confidentiality agreements, and technology assignment before statutory authorities.
Maintenance & Annuities
Careful portfolio management, trademark renewals, and patent annuity payments with absolute tracking and punctuality.
Our Distinctive Approach
Regional Coverage
Argentina, Brazil, Chile, Mexico, Colombia, Peru, Uruguay, Paraguay, and Central America.
Cost Competitive
Transparent, competitive fee structure without compromising high legal standards.
Direct Partner Contact
Each matter is directly handled and supervised by experienced partners and agents.
Centralized Hub
A single coordination point for multi-country regional filings saves time and resources.
Consult Us Today
Receive a tailor-made proposal with direct advice from our registered trademark and patent attorneys.
