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Legal representation in Argentina

The right team
 for your legal needs

Our team is prepared to provide the legal solutions you need in Argentina. From filing to litigation, we provide prompt advice and a reliable cost structure to fulfill your legal strategy

 Contact us
Legal representation in Argentina

The right team
 for your legal needs

Our team is prepared to provide the legal solutions you need. From filing to litigation, we provide prompt advice and a reliable cost structure to fulfill your legal strategy

 Contact us

About us

POTENZA & ASOCIADOS is a law firm founded in 2007 by Melina Potenza, attorney-at-law and registered trademark and patent agent. Since its inception, the firm has established itself as a trusted reference in the field of intellectual property across Latin America, offering comprehensive, efficient, and personalized legal services.

In 2022, attorneys Noelia Potenza and Marian Cheratti joined the firm as partners. Both are trademark and patent agents with over 25 years of experience at the Argentine National Institute of Industrial Property (INPI), where they specialized in the Litigation Office. Their extensive background in IP litigation significantly strengthens the firm's professional capacity.

Our team is composed of specialized professionals in all areas of trademarks, patents, industrial designs, and litigation, including technical translators and patent drafting experts. This allows us to provide strategic, accurate, and regionally focused legal support throughout Latin America.

Our mission is to deliver innovative legal solutions tailored to our clients' needs, guided by the highest ethical and professional standards.

Our team

Founder | Partner – General Coordination | Trademark Agent

Melina Potenza

Attorney and registered trademark agent, graduated from the University of Buenos Aires in 2007. That same year, she founded Potenza & Asociados, with the aim of offering specialized legal services in the field of industrial property.

Since its foundation, she has led the firm’s development, consolidating a multidisciplinary team dedicated to the protection and defense of intangible assets in Argentina and throughout Latin America.

With extensive experience in the registration and management of trademarks, patents, and industrial designs, Melina currently coordinates the firm’s General Management, supervising protection strategies for both national and international clients. Her work is characterized by a practical, agile, and client-focused approach.

Partner | International Practice | Trademark Agent | Specialist in Trademarks and Patents

Noelia Potenza

Attorney, graduated from the University of Buenos Aires in 2005, and a registered trademark agent. She also completed a postgraduate program in “Protection of Inventions” at the same university.

She has 25 years of experience at the National Institute of Industrial Property (INPI), where she worked from 2006 to 2022 in the Legal Affairs Department. In that role, she represented INPI in trademark and patent litigation, gaining extensive expertise in industrial property matters.

In 2022, she joined Potenza & Asociados as a partner, where she now leads the International Practice Area. Her work focuses on comprehensive legal advice in trademarks, patents, and industrial designs, providing strategic solutions to companies and professionals both in Argentina and abroad.

Partner | Legal Department | Trademark Agent | Specialist in Trademarks and Patents

Mariana Cheratti

She is an attorney and registered trademark agent with a distinguished 25-year career at the National Institute of Industrial Property (INPI) of Argentina, where she served in the Legal Affairs Department.

Throughout her extensive tenure at INPI, she was responsible for the legal representation of the institution in complex trademark and patent disputes, both in administrative and judicial settings. This experience provided her with in-depth knowledge of national and international industrial property regulations.

In 2022, she joined Potenza & Asociados as a partner and now heads the Legal Department. She provides specialized legal advice on the management, defense, and protection of intangible assets in Argentina and across Latin America.

  • Trademark Registration
    in Latin America

    Protect your brand with trusted professionals

    At POTENZA & ASOCIADOS, we are a firm specialized in Intellectual Property with extensive experience and recognition in the registration and protection of trademarks throughout Latin America.

    We have a team of highly qualified and experienced registered trademark agents, which allows us to provide a professional, agile and strategic service, adapted to the legal and commercial realities of each country in the region.

    Registering your trademark in Latin America doesn't have to be an expensive or complex process. We combine legal knowledge, regional experience and operational efficiency to protect your business identity in all relevant markets. 

    Contact us and receive a tailor-made proposal, with direct advice from a professional.

  • Patent Registration
    in Latin America

    Protect your innovation with professional support

    At POTENZA, we provide comprehensive advice on the registration, protection and management of patents throughout Latin America, with a technical-legal approach that combines experience, efficiency and strategic vision. 

    We have a team of professionals specialized in industrial property and highly trained patent agents, which allows us to attend to innovation projects in various industries with seriousness, confidentiality and commitment.

    The patent system in Latin America presents both technical and formal challenges. We guide you through every stage of the process with a regional perspective, local expertise, and a practical approach.

    Contact us for a free initial assessment and learn how we can help you protect your inventions in the key markets of Latin America.

  • Industrial Design Registration
    in Latin America

    Protect the aesthetic value of your products

    We offer a comprehensive service for the registration and protection of industrial designs throughout Latin America, combining legal precision, technical knowledge, and a strategic vision focused on the commercial value of design.

    Our team is made up of professionals specialized in intellectual property, with extensive experience managing assets related to the aesthetics and shape of products—for both companies and independent designers.

    A registered design grants exclusivity and competitive advantage. We protect the shape, style, and visual identity of your products in the main markets of Latin America.

    Contact us for a free assessment and discover the best protection options available in the region.

Professional Services

  • Legal advice

    The first step to take legal action in Argentina should be a thorough analysis of the issues involved and the best course of action. With this in mind We offer convenient fees for extensive searches to our colleagues, even free in most cases.

  • Filing

    Once you have decided to start protecting your IP in Argentina, Potenza can provide you with fast and effective service. Our offices are strategically located within minutes of the IP organizations, which allows us to take almost immediate actions.

  • Maintaining

    Be it annuities, renewals or any other issue, we provide the services of our dependable team of professionals dedicated to preserve your IP rights and attend to all your client's legal necessities.

  • Mediation

    It is one of our strengths and undoubtedly one of the most important assets to guard the value of your IP rights, as well as to solve and avoid ineffective and costly conflicts.

  • Litigation

    We have the necessary experience to give response in complex litigious cases. Our legal team has obtained favorable judgements for our clients that now constitute important precedents for Argentina's legal profession.

  • Licensing

    One of the most valuable aspects of IP Rights is the ability to acquire and secure business. Potenza and associates can asses you with the best way of protect and obtain profit from your IP rights in the region.

  • Legal advice

    The first step to take legal action in Argentina should be a thorough analysis of the issues involved and the best course of action. With this in mind We offer convenient fees for extensive searches to our colleagues, even free in most cases.

  • Filing

    Once you have decided to start protecting your IP in Argentina, Potenza can provide you with fast and effective service. Our offices are strategically located within minutes of the IP organizations, which allows us to take almost immediate actions.

  • Maintaining

    Be it annuities, renewals or any other issue, we provide the services of our dependable team of professionals dedicated to preserve your IP rights and attend to all your client's legal necessities.

  • Mediation

    It is one of our strengths and undoubtedly one of the most important assets to guard the value of your IP rights, as well as to solve and avoid ineffective and costly conflicts.

  • Litigation

    We have the necessary experience to give response in complex litigious cases. Our legal team has obtained favorable judgements for our clients that now constitute important precedents for Argentina's legal profession.

  • Licensing

    One of the most valuable aspects of IP Rights is the ability to acquire and secure business. Potenza and associates can asses you with the best way of protect and obtain profit from your IP rights in the region.

Our Distinctive Approach

  • Comprehensive regional coverage: We manage trademark registrations in Argentina, Brazil, Chile, Mexico, Colombia, Peru, Uruguay, Paraguay, Bolivia, Ecuador, Central America and the Caribbean.

  • Competitive costs: We offer affordable fees without compromising on the quality of service.

  • Personalized assistance: Each case is attended by local specialists, ensuring close and efficient follow-up.

  • Centralised management: We coordinate all procedures from a single point of contact, optimising time and resources for our clients.